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Beyond Keywords: Driving Generative Search Engine Optimization with Content-Centric Agents
Qiyuan Chen, Jiahe Chen, Hongsen Huang, Qian Shao, Jintai Chen, Renjie Hua, Hongxia Xu, Ruijia Wu, Ren Chuan, Jian Wu
arXiv · 2025 · arXiv 2509.05607
Generative Search Engines (GSEs) synthesize conversational answers from multiple sources, weakening the long-standing link between search ranking and digital visibility. This shift raises a central question for content creators: How can we reliably quantify a source article's influence on a GSE's synthesized answer across diverse intents and follow-up questions? We introduce CC-GSEO-Bench, a content-centric benchmark that couples a large-scale dataset with a creator-centered evaluation framework. The dataset contains over 1,000 source articles and over 5,000 query-article pairs, organized in a one-to-many structure for article-level evaluation. We ground construction in realistic retrieval by combining seed queries from public QA datasets with limited synthesized augmentation and retaining only queries whose paired source reappears in a follow-up retrieval step. On top of this dataset, we operationalize influence along three core dimensions: Exposure, Faithful Credit, and Causal Impact, and two content-quality dimensions: Readability and Structure, and Trustworthiness and Safety. We aggregate query-level signals over each article's query cluster to summarize influence strength, coverage, and stability, and empirically characterize influence dynamics across representative content patterns.
授权：arXiv 默认授权，未转载全文
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